OMGYES embraces a healthy, judgment-free, refreshingly honest perspective. Just seeing this model has already helped hundreds of thousands of people rise out of multi-generational stigma and shame.

Many of the techniques we discovered had never been named before. But with comfortable, descriptive words, we’re more able to identify specifically what we like, explore and sample new things, and ask for what we want.

As with art, cooking or music, we can all be lifelong learners about pleasure. Seeing the range of new things to try in OMGYES feeds that curiosity. Couples who continuously explore are 5 times as likely to have a happier relationship.

Think of it like upgrading to a screen with more pixels—the more types of pleasure and types of touch you're aware of and have words for, the more of them you look out for and notice. 95% of OMGYES users report new kinds of pleasure they'd never experienced before.

Traditional institutions don't fund this type of research; this project is truly people-powered. Our one million users are funding it with their purchases. They advance science and deepen humanity's understanding of what it means to live healthy.

The benefits of pleasure don't end in the bedroom. This research has implications for physical and psychological health and general wellbeing. We partner with Australian and U.S. health systems to help them better understand and include pleasure as a part of holistic health.